Social Listening—Too Big Brother for Consumers?

Download the eBook from NetBase and J.D. Power & Associates and get all the insights from our survey of more than 1,000 consumers. Find out:

Where, When and How consumers are engaging in social media

Which consumers want you listening and which don’t

How consumers want you to respond via social

"51% of people want to talk about brands without them listening...but 58% expect companies to respond directly to complaints. Talk about a double standard!"


They Want—Yet Don't Want—Companies to Listen

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