An ad is an ad; or is it? A few short years ago, there was a clear line between how you measured "traditional" and "social" media. But things are different today.
Ads (paid) are now available on YouTube (owned), and can be shared broadly among friends (earned), increasing their reach. Shared posts (earned) can be turned in to ads (paid). So how do you measure the impact of your media when it is in a state of constant flux?
Join Altimeter Group industry analysts Rebecca Lieb and Susan Etlinger, as they lay out best practices for understanding the impact of your media—at all stages of the POE (Paid, Owned, Earned) life cycle.
You will learn:
Duration: 1 hour
Industry Analyst for Digital Advertising and Media, Altimeter Group
Industry Analyst for Social Media Analytics and Strategy, Altimeter Group